Ikea—Maybe it's time to rethink Verdana

In design communities everywhere, Ikea’s decision to adopt a new typeface is big news. Really big news. And to beg the question that everyone seems to ask when the topic of typography comes up: Why should I care? No, this isn’t a global issue. The survival of humanity does not hinge upon the decisions of a Swedish furniture brand. But it’s exactly the kind of news story that has great relevance in certain areas of work, but maybe just not yours. Knowing about this kind of thing gives you a glimpse into the world of graphic design, where things you never thought about can matter a lot.