In design communities everywhere, Ikea’s decision to adopt a new typeface is big news. Really big news. And to beg the question that everyone seems to ask when the topic of typography comes up: Why should I care? No, this isn’t a global issue. The survival of humanity does not hinge upon the decisions of a Swedish furniture brand. But it’s exactly the kind of news story that has great relevance in certain areas of work, but maybe just not yours. Knowing about this kind of thing gives you a glimpse into the world of graphic design, where things you never thought about can matter a lot.
Showing posts with label ikea. Show all posts
Showing posts with label ikea. Show all posts
Monday, August 31, 2009
Saturday, August 29, 2009
I guess it's Microsoft's fault for "inventing" Verdana
But seriously, you don't "invent" typefaces. And it was done my Matthew Carter. Here's a great article on Ikea's recent switch from its custom version of Futura, which definitely felt right for them:
http://www.time.com/time/business/article/0,8599,1919127,00.html
(Thanks to Cameron for the link.)
Labels:
fonts,
ikea,
microsoft,
typography,
verdana
Subscribe to:
Posts (Atom)
